Hello Waves
Farewell Frizz
be curly™
Within every moment of caring for your waves,
there's a chance to embrace every part of you
Shop your Aveda favorites
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Be Curly™ Shampoo
Gently cleanse your waves or curls-and define them with a wheat protein and organic aloe blend-taming frizz and increasing shine.
Be Curly™ Conditioner
Condition your waves or curls-taming frizz and increasing shine.
Be Curly™ Intensive Detangling Masque
Easily separate the most tangled curls and coils. Fight frizz and improve the look of curls with every use.
Be Curly™ Curl Enhancer
Intensifies curl, combats frizz and boosts shine on curly or wavy hair.