MEN'S STYLING
Aveda Men Pure-Formance™ Grooming Clay
Creates texture with a strong, pliable hold and matte finish. Lightweight formula gives you control to create any style.
Aveda Men Pure-Formance™ Liquid Pomade
Delivers moderate hold. Unique lightweight liquid complex helps seal in moisture.
Aveda Men Pure-Formance™ Grooming Cream
Creates definition with medium hold. Moisture-rich formula conditions, controls and delivers shine.
aveda men pure-formance™ thickening paste
Instantly thickens hair and adds pliable hold to create any style.
Aveda Men Pure-Formance™ Pomade
Provides strong, pliable hold with excellent control. Water-based, non-greasy formula hydrates.
Aveda Men Pure-Formance™ Firm Hold Gel
Lightweight styling gel delivers maximum hold, control, definition and shine.